According to data from Nielsen, more than 25% of film-related online conversations concerning the 82nd Academy Awards focused on buzz around Avatar. While Avatar is the undisputed front runner, The Hurt Locker captured 16% of film-related Oscar buzz during the same period.
Jeff Bridges, who is nominated for his role in Crazy Heart, leads both Colin Firth and George Clooney by more than a 5% margin in actor-related buzz.
Sandra Bullock leads actress-related buzz with Carey Mulligan trailing by just [...].